Print Page  Close Window

Press Releases

TRANSFORM: How Leading Companies Are Winning with Disruptive Social Technology

PALO ALTO, Calif., Oct. 15, 2013 /PRNewswire/ -- Chief Strategy Officer at Jive Software, Christopher Morace, was one of the first people to arrive at the intersection of social technology and business strategy.  He has overseen more than 800 deployments of social platforms in major corporations.  A true pioneer of what is arguably the most important development in business today, he knows better than anyone how social technology is changing the way businesses operate and how successful companies are leveraging it to their advantage.

In TRANSFORM: How Leading Companies Are Winning with Disruptive Social Technology (McGraw-Hill Professional; October 15; Hardcover & eBook formats: $30), written with Sara Gaviser Leslie, Morace examines best practices for developing a winning business strategy that places heavy focus on collaboration, open communication and wide networks of connections--absolute necessities for success in business today.

Noted Morace: "It's clear many business executives want to harness the power of digital technologies but simply didn't know where to start.  Working with hundreds of iconic brands who have transformed their organizations has given me unique insight into what consistently produced results and the common mistakes that set companies back. My hope is this book will be an invaluable resource for any executive looking to lead their company into the future."

Morace noted that he called the book 'Transform' "because the technologies available today are not only allowing businesses to work faster, but do so in a fundamentally different way. These modern organizations are flatter, more connected and more transparent. They make decisions with better information and take action with greater agility. Transformation is the perfect word to describe the profound change that is taking place across the business landscape."

Morace outlines the strategic steps every leader must take in order to compete in a constantly shifting business landscape:

  • Learn about the newest social and related technologies (such as mobile, the cloud, and big data) and the capabilities they offer.
  • Enact the behavioral changes within a company that will ensure these capabilities will be incorporated into day-to-day operations.
  • Determine a starting point, choose a platform, launch a social business solution, and measure progress and success.

TRANSFORM is packed with firsthand accounts of companies that have taken these very steps to drive positive change, increase profits, and experience measurable growth. Morace provides an inside look at how Chubb Insurance, McAfee, EMC, T-Mobile, Bupa, SolarWinds, UBS, Alcatel-Lucent, Genentech, and others have applied these methods. He also offers valuable commentary from industry professionals such as Marc Andreessen and academics from Stanford's Graduate School of Business and Dartmouth's Tuck School of Business.

Visit the official TRANSFORM website to learn more:


Christopher Morace is the chief strategy officer for Jive Software, where he built one of the first social platforms specifically tailored to the needs of large enterprises. Hundreds of leading brands, including SAP, T-Mobile, Avon, Genentech, and World Bank, now use Jive. Under Morace's leadership, the top two industry analyst firms have recognized Jive as a leader in the social business category for five straight years.


"Morace offers both a complete mastery of social technology and step-by-step instructions for how companies can win in this space." — Scott Tweedy, Vice President Customer Service and Sales. T-Mobile

"The tools and frameworks that Chris Morace describes in Transform are vital for companies looking to win in today's competitive market." -- Aaron Levie, Cofounder and CEO, Box

"This is a must-read book for any customer seeking to improve how work gets done, the customer experience, and the innovation cycle." -- R "Ray" Wang, Principal Analyst and CEO, Constellation Research, Inc.

"My advice is simple: read this book if you want to empower your people and improve your organization."  -- Andrew McAfee, Principal Research Scientist, MIT's Center for Digital Business, author of Enterprise 2.0, and coauthor of Race Against the Machine

"There's a revolution happening in corporations around the world. To succeed in this revolution, knowledge has to be shared. You need a social platform, one like Morace describes, that knows what you want to know, presents ideas to you, and enables you to connect to the right people." -- Debby Hopkins, Chief Innovation Officer, Citi

"Morace captures the process and effort that it takes to provide disruptive technologies flawlessly. Stop reading this endorsement and go buy the book already! Don't waste time. The next disruption may be your own--if you don't listen to what Morace is telling you." -- Paul Greenberg, author of the bestselling CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers, and President, The 56 Group, LLC


Jive Software (JIVE) is a leader in social business. Our cloud-based collaboration platform connects employees, customers and partners together — helping a company increase productivity by as much as 15%* according to research performed by a top three global business consultancy firm. By combining the power of cloud, mobile, big data and proprietary collaboration technologies, Jive is transforming the way work gets done and unleashing productivity, creativity and innovation for millions of people in many of the world's largest companies. For a free trial of Jive's next generation social business platform, please visit Try Jive.  

For more information, please visit or the Jive News Blog here.

* Source: Top three global business consultancy research; November 2012

SOURCE Jive Software

News Provided by Acquire Media